Shandong Leling jujube festival why 23 years long enduring

Autumn September, jujube fragrance. On the morning of September 15, 2011, China's Leling Se-rich Gold Silk Zizipah Cultural Festival was held in Yiwu International Trade City. More than 6,000 representatives from home and abroad merchants and Leling natives and citizens attended the opening ceremony. This is already the 23rd jujube festival held in Leling City, Shandong Province.

The city of Leling, known as the "Hometown of China's Golden Silk Jujube" and "China's Selenium-rich Golden Silk Dates," is the origin of gold silk jujube. It has been cultivated for more than 3,000 years and has a million mu. Zaolin, annual output of 100 million kilograms of jujube, more than 400 deep-processing companies developed eight series of more than 140 kinds of jujube products, jujube industry, the annual output value of up to 2 billion.

In order to improve the development level of jujube industry and speed up the innovation and upgrade of jujube industry, the city held the 2011 International Red Jujube Biological Industry Summit on September 14th and 15th, which is also a wonderful occasion for the current Jujube Festival Practical Festival. . Eight experts from five countries, including New Zealand, Japan, and South Korea, exchanged ideas and new technologies for the development of new products such as red jujube (jinsi jujube) and fine deep processing. They discussed how to develop red dates, biological medicine and functional foods. , To develop efficient ecological jujube industry and build international red dates technology cooperation platform and other issues. At the same time, research and implementation of standardized production of jujube industry, foster new advantages in market competition, improve core competitiveness, and promote the international jujube industry development and innovation experience, promote the international jujube bio-industry technology, economic and trade cooperation and exchanges.

This year’s jujube cultural festival, the city’s theme of “developing a highly efficient eco-economy and building a yellow triangle meeting room” takes the form of government guidance, social participation, and marketization, and arranges 10 major events. There are friendly cooperation conferences. Signing Ceremony for Key Projects, 2011 International Red Jujube Biology Industry Summit, “Love Me Leling” Calligraphy Exhibition, Photograph Exhibition, Singer Contest and Urban Cultural Wall Construction Series Activities, Mass Cultural Performance, Zaoxiang Daji, Zaoyuan Picking Activities, Yiwu Trade City Mid-Autumn Festival shopping and other colorful cultural tourism activities, show a unique Zaoxiang culture and small dates native products, allowing participants to feast their eyes, and fully enjoy the long history of Le Ling's splendid jujube culture.

It is not a sensational effect, but seeking civility is a major feature of the Xiaozao Culture Festival this year. Leling City decided to cancel the large-scale fireworks show, use the funds saved to promote the brand, increase the popularity of Leling Jinsi jujube at home and abroad, and increase the selling price of jujube, so that the people can actually benefit from it.

Different from other local festivals, at the opening of the city's Xiaozao Culture Festival this year, seven companies including Xisen, Huale, Taishan, and Jinye donated funds for the construction of Leling Xinyizhonghe Leling Hope Primary School. 9.9 million yuan will add a touch of color to this festival.

The pragmatic festival is also reflected in the invitation of guests. This year, in addition to inviting well-known expert leaders of national, provincial, and municipal jujube, the city changed its thinking. The city focused on inviting international red dates experts, well-known enterprises, and groups of Chinese and foreign investors, jujube research, and jujube processing, and Guests related to the date industry. With fewer government officials and more expert merchants, Leling City organized the Xiaozao Culture Festival and used jujube as a medium to vigorously promote the four leading industries of sports, hardware and machinery equipment manufacturing, deep processing of agricultural and sideline products (food), and modern service industries. In the "4+3" industries, such as renewable resource utilization, recycling chemicals and new energy, only 57 cooperative projects were completed on the day of the opening ceremony of the jujube festival. The total investment was 40.882 billion yuan and 30 projects invested over 100 million yuan. Concentrate on signing.